Imagine not being able to move a mouse, watch your favorite movie, or even focus on reading an article online. This is a glimpse of what web users with disabilities face every day. In today’s digital age, having a great web design is a must-have. According to Web AIM, 20% of the population lives with a disability. Yet, many websites are not accessible to those who need them the most. This eliminates millions of people from gaining access to the information they need. Studies from the CDC claim that one in five Americans have trouble hearing. Reports also show almost one in ten adults have difficulty with vision. That is almost 20% of the total market. By making websites and applications accessible to all users, this will increase the number of users, traffic, and customers to your site. Additionally, it will also provide financial benefits in the long term. Here are the top 5 benefits of making your business website accessible to everyone.
Dark Traffic — What is it?
You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.
Unfortunately, that’s not the case. There is such a thing as dark traffic.
By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.