With each day that passes, more and more ecommerce shops are being opened up on various major platforms, which is why more and more digital marketing is aimed at such stores. Today, we will be looking at 4 essential rules of digital marketing for ecommerce shops and how they can help you promote your own online shop.
The reason we are tackling this issue is that, while some people say that doing digital marketing for ecommerce shops is super easy and “everyone can do it”, there are still more than a few things that you have to keep in mind.
Rule #1 – Understand Your Goals For Ecommerce Shops
Many ecommerce business owners think that there is only one goal that they should be striving for with their digital marketing – making more money. And while this is the Ultimate Goal, it can and should be achieved by meeting smaller, more attainable ones.
There is no shortage of such goals.
For instance, you might want to increase the number of visits to your ecommerce website by 15% over the next three months. Or, you might want to increase the number of repeat customers by 7%. Or, you might want to reduce cart abandonment by 50% by the end of the year.
The crucial thing here is that you identify your goals as precisely as possible. The reason why this is so important is that setting goals will start your journey on the right foot. When you know your goals, you will create your strategy easily, you will know what metrics to track and you will have a better chance of finding the right tactics to achieve your goals.
One last word, concentrate on only one or two concrete and precise goals.
Rule #2 – Number of Visits To Ecommerce Shops Isn’t Everything
To an inexperienced ecommerce business owner, it may seem that as long as people are visiting the website, there is no chance it will not bring in money. Unfortunately, having many visitors does not mean that you will be selling a lot of products.
The reason for this is that, on a global scale, on average, only around three to four percent of ecommerce website visitors add to cart. When you factor in cart abandonment as one of ecommerce’s scourges, the percentage drops even further.
Because of all of this, getting visitors to your website is just one aspect of digital marketing for online shops. You need to attract the right visitors who are more likely to become buyers and you need to find ways to improve your conversion rates and reduce abandonment rates.
These can be achieved by a whole range of marketing tactics and tools that we simply do not have the time for now.
Rule #3 – Interact with People
One of the best things about running an online shop is that you can really interact with your customers on a truly personal level. On top of all that, you can do this in a variety of ways.
For one, you can take to social media where you can directly talk to your customers and answer their questions. Many ecommerce businesses even choose to do a bit of customer service on social media and it is always welcomed by their customers. You can also let people know of upcoming deals via social media, as well as share your content.
While we are on the subject of content, it is just another way of interacting with your customers and potential customers. By creating and sharing useful and/or interesting content, you are engaging them in a conversation and possibly solving some of their problems.
The best place to start with your content is your blog where you can share interesting news from the industry or about your products. You can also create buying guides for the stuff you sell. You can then contribute to other people’s blogs too, sharing your expertise and getting new visitors (hopefully future customers). One thing to remember about creating content is to always include visuals such as videos, gif images and pictures (Shopify’s Burst has great free stock photos).
In short, people want your shop to be more than just a place where they buy products. With a bit of savvy, you can turn conversation and interactions with customers into the ultimate digital marketing tactic.
Rule #4 – There is No Magic Bullet For Digital marketing For Ecommerce Shops
Perhaps the most important rule to remember about digital marketing in the ecommerce arena is that there is no 100% best solution. It is just as important to remember that if someone tries to sell you this perfect solution that works for everyone, they are lying.
For some ecommerce shops, email marketing will be the most effective tactic. For some shops, it will be SEO. For others, the best results will be achieved with PPC.
You will be trying out different things, depending on what your goals are and you will constantly measure how different solutions are working for you. Also, do not be afraid to hire professionals who will take this journey with you.
Sometimes a professional’s eye can see more than that of a business owner.
However, make sure to always remember there is no magic bullet with regard to digital marketing for ecommerce shops.