Does your business really need a blog to grow and thrive? Running a business is no easy task. Every day there are new challenges, new responsibilities, and new marketing initiatives people are telling you that you “need” to implement to help your business thrive. You have likely been told that having a blog on your website is an absolute must for a variety of reasons. However, if you aren’t computer savvy or short on time, running a blog might seem like a daunting (and even unnecessary) marketing effort.

If you have been questioning the value of adding a blog to your website, take a look at some of the major advantages a blog can provide your business.


Image of circle showing relationship of social media and SEO.

Cycle of social media and SEO.

For those who are unfamiliar with the term, SEO stands for “Search Engine Optimization.” Without getting too technical, this term refers to the way in which a website is setup (i.e. optimized) to be more easily found on the web. Publishing regular, fresh content on your website’s blog does wonders for having your website discovered by new visitors.

Keeps clients and customers up-to-date

Distributing information about important events and business updates can be a major challenge. Emails end up in spam folders. Some of your audience isn’t on social media. Mailings are expensive and take too much time. Blogs, however, provide an effective way to reach the widest number of individuals. Updating your blog with recent news and events is also quick and more cost-efficient than almost every other form of marketing.

Blogs are an effective and easy-to-use marketing tool

Whether you’re an artist promoting music online, a major corporation, or a small business, blogs have the power to be as effective as the most expensive marketing efforts available. A regularly maintained blog can attract new customers, engage your existing customers, and help you demonstrate your expertise with your audience. Updating a blog is also a relatively simple task. Whether you choose to update your blog yourself or have assistance, adding a post or update to your business blog can be done within a matter of minutes.

Image of woman's hands typing on keyboard.

Woman’s hands typing on keyboard.

Is a blog right for your business?

If you are serious about reaching your business goals, having a blog as one of your online marketing tools is essential. While a blog may initially present a learning curve, the benefits far outweigh any difficulties. Having a blog boosts your website’s SEO, helps efficiently communicate important messages to a large audience, provides a voice for your company, and much more. Don’t wait to start reaping the benefits a blog can bring to your business.

Author Details
Author Details
Jenny Holt  is a freelance writer and mother of two. She loves nothing more than getting away from it all and taking her pet Labrador Bruce for long walks, something she can do a lot more now she’s left the corporate world behind.
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Jenny Holt  is a freelance writer and mother of two. She loves nothing more than getting away from it all and taking her pet Labrador Bruce for long walks, something she can do a lot more now she’s left the corporate world behind.

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