Does your business really need a blog to grow and thrive? Running a business is no easy task. Every day there are new challenges, new responsibilities, and new marketing initiatives people are telling you that you “need” to implement to help your business thrive. You have likely been told that having a blog on your website is an absolute must for a variety of reasons. However, if you aren’t computer savvy or short on time, running a blog might seem like a daunting (and even unnecessary) marketing effort.
If you have been questioning the value of adding a blog to your website, take a look at some of the major advantages a blog can provide your business.
For those who are unfamiliar with the term, SEO stands for “Search Engine Optimization.” Without getting too technical, this term refers to the way in which a website is setup (i.e. optimized) to be more easily found on the web. Publishing regular, fresh content on your website’s blog does wonders for having your website discovered by new visitors.
Keeps clients and customers up-to-date
Distributing information about important events and business updates can be a major challenge. Emails end up in spam folders. Some of your audience isn’t on social media. Mailings are expensive and take too much time. Blogs, however, provide an effective way to reach the widest number of individuals. Updating your blog with recent news and events is also quick and more cost-efficient than almost every other form of marketing.
Blogs are an effective and easy-to-use marketing tool
Whether you’re an artist promoting music online, a major corporation, or a small business, blogs have the power to be as effective as the most expensive marketing efforts available. A regularly maintained blog can attract new customers, engage your existing customers, and help you demonstrate your expertise with your audience. Updating a blog is also a relatively simple task. Whether you choose to update your blog yourself or have assistance, adding a post or update to your business blog can be done within a matter of minutes.
Is a blog right for your business?
If you are serious about reaching your business goals, having a blog as one of your online marketing tools is essential. While a blog may initially present a learning curve, the benefits far outweigh any difficulties. Having a blog boosts your website’s SEO, helps efficiently communicate important messages to a large audience, provides a voice for your company, and much more. Don’t wait to start reaping the benefits a blog can bring to your business.
Interpersonal skills comprise a wide range of capabilities that allow us to effectively communicate, cooperate, and work alongside others. Research has shown that many employers continue to leave interesting positions open because they feel that the applicants they meet do not display the communication and interpersonal skills required.
Imagine not being able to move a mouse, watch your favorite movie, or even focus on reading an article online. This is a glimpse of what web users with disabilities face every day. In today’s digital age, having a great web design is a must-have. According to Web AIM, 20% of the population lives with a disability. Yet, many websites are not accessible to those who need them the most. This eliminates millions of people from gaining access to the information they need. Studies from the CDC claim that one in five Americans have trouble hearing. Reports also show almost one in ten adults have difficulty with vision. That is almost 20% of the total market. By making websites and applications accessible to all users, this will increase the number of users, traffic, and customers to your site. Additionally, it will also provide financial benefits in the long term. Here are the top 5 benefits of making your business website accessible to everyone.
Diversity is a crucial part of any business, even the smallest of them out there, and according to numerous studies, it has proven to greatly benefit any type of business endeavour.
Imagine a world in which everyone is the same; everyone shares the same skin complexion, the same hair style and colour, and even the same skills, abilities, and personality. What kind of a place would that be? Or even worse, can you imagine working in a place like that?
Determining Whether Your New Business Idea Can Bloom
bloom photoDuring the early days of any new business, there is always some level of uncertainty about whether your business idea is one that can succeed and thrive. This is particularly true if you’re newly unemployed and your idea is your chance to start over. After all, roughly 95% of all startups fail in Australia, and so you need to make sure you dot your i’s and cross your t’s. Here are a few ways that you can help determine whether or not your business has the potential to succeed.