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Social Media Marketing Monday — 20130930

Welcome to this week’s Social Media Marketing Monday. This week’s articles are all about social media marketing strategies. Firstly we have an article from Social Media Explorer, listing the five main things you need to get right with your strategy.

 Ideal restaurant social media flow

5 Steps to Determine the Perfect Social Media Strategy

http://www.socialmediaexplorer.comWed, 18 Sep 2013 10:00:30 GMT

Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.

 The five steps?

1. Define your goals.

2. Identify your target audience

3. Target the appropriate social media platforms for that audience

4. Define your USP and your core topic(s)

5. Create an editorial calendar.

 Next today we have the results of a recent survey, which shows that nearly half of all marketers are now using some form of content marketing strategy, and nearly three-quarters are using social media and blogging as part of that strategy, but only around twenty-five percent are actually tracking their results. One of the oldest adages in marketing is “You can’t fix it if you can’t measure it”, so it is vital that you have some way of tracking and measuring your social media marketing strategies.

 Numbers And Finance

Survey: 46% Of Marketers Have Content Marketing Strategy, Only 

http://marketingland.comTue, 24 Sep 2013 19:41:25 GMT

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content 

 Finally today, for those of you who would rather listen than read, we have a podcast from Social Media Examiner where they interview Neal Schaffer, author of a new book called “Maximise Your Social”, about his ideas on social media marketing strategies.

 Michael Stelzner Social Media Examiner

Social Strategy, How to Build a Sustainable Social Media Marketing 

http://www.socialmediaexaminer.comFri, 27 Sep 2013 10:00:43 GMT

Social Media Marketing Podcast 60, in this episode Neal Schaffer shares the core elements your social strategy needs to be successful and sustainable.

 For those of you not so familiar with podcasting, you can listen to the interview on the website, but you can also listen to it through iTunes, and yes, iTunes is also available for PCs as well as Mac/Apple devices. You can also subscribe to the Social Media Examiner channel through iTunes so you can listen to all of their interviews whenever you want. Our takeaway?

“Social media users join social networks in order to get back in touch with friends on Facebook or colleagues on LinkedIn. When you start to share more information and ask questions, the more you go to these social networks as a source of news, visual inspiration or entertainment. So what used to be about communication is now about information.”

 I hope that you enjoyed this edition of Social Media Marketing Monday. If you did, feel free to spread it around, or leave a comment below. Until next week, enjoy your week!

Terry Chadban

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