One of our favourite marketing consultants is American Dov Gordon, because of his almost Aussie-like “tell it like it is” approach to marketing. Dov does not promote the newest ‘shiny new object’ like most other marketers, present company excluded of course, instead Dov promotes a down to earth workable approach to getting more and better clients for your business.
For the last five years Dov has been selling his 95 page manual “The Plenty of Clients manual”, subtitled ‘How to systematically and consistently attract first rate clients’ for $US97 (about $AUS125) and at that price it is one of the best value guides in the market. But Dov has agreed to give the manual away for free to our clients!
Diversity is a crucial part of any business, even the smallest of them out there, and according to numerous studies, it has proven to greatly benefit any type of business endeavour.
Imagine a world in which everyone is the same; everyone shares the same skin complexion, the same hair style and colour, and even the same skills, abilities, and personality. What kind of a place would that be? Or even worse, can you imagine working in a place like that?