5 Steps to Creating A Successful Marketing Strategy for Millennials (Infographic)

Word image of words related to the origin of business values.
Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

When it comes to generational differences, many people begin by discussing shared experiences that helped to shape people. For example, in the United States, the so-called ‘greatest generation’ lived through World War II. Among many other events, that helped shape their values and their outlook on life. Those who study population use those groupings to … Read more

Internet Usage Stats in 2018 (Infographic)

Internet usage is at an all-time high and it does not feel like it is going to slow down at any point in the near future. There are now over 4 billion Internet users worldwide and 3.2 billion social media users. When you think of the estimated population of the world (around 7.5 billion) that is a large percentage of people actively using the Internet – over half of the whole world’s population.

How to Set Up Highly Effective Squeeze Pages For Your Business Website

Image of someone squeezing citrus on food, sqeeze page.
Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

Squeeze pages are used to get people to opt-in to your mailing list or newsletter by giving you their name and email address in exchange for something of value to them. Most of the time, a squeeze page is not as long as a sales letter, but they do usually contain bullet points and teaser … Read more

Is Social Media Marketing Dead?

Karthik Reddy, Community Manager, is the author of India’s Number 1 travel blog. Boasting an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others.

A passionate traveler and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.12.1″] Is social media marketing dead? We see headlines all the time about how difficult it is to get organic social media traffic now. As a business, you have to ensure that your posts are viewed as “useful” if you want them to appear in the highest number of possible feeds.   … Read more

Your Big Advantage As a Small Business

Image of an Amazon parcel ready to be opened
Karthik Reddy, Community Manager, is the author of India’s Number 1 travel blog. Boasting an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others.

A passionate traveler and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.

As most of you know by now, Amazon is setting up in Australia, and a lot of small businesses are worried about competition from the online giant. But in fact you have a big advantage as a small business competing against the giant. As small business owners, it is next to impossible to compete with … Read more