The Advantages of Influencer Marketing [Infographic]

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges … Read more

Do The Colours On a Website Matter? [INFOGRAPHIC]

Do the colours on a website matter? Colours do make everything vibrant and pretty. But as far as marketers are concerned, colours serve another purpose: to attract the attention of people and make them respond a certain way to what they see and then act on it. At least that’s the principle behind colour psychology, which people in the web design, marketing and advertising industries have been using to the fullest since time immemorial.

Standing Out On Social Media with Animated Videos (Infographic)

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

Social Media is a potent tool to share and communicate your ideas to the world. A large portion of the population is active on various social media platforms such as LinkedIn, Facebook, Twitter, Whatapp, Instagram, and YouTube. We spend most of our time on social media simply browsing or connecting with our friends & family. … Read more

How Successful Businesses Use Instagram Stories To Grow Their Reach (Infographic)

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

In the battle for social media platform popularity, Instagram comes second only to Facebook; it recently hit 1 billion active monthly users in 2018. This rise in the number of users can be attributed to Instagram’s adoption of Instagram Stories. Three years down the line, this feature has amassed a whopping 400 million daily active … Read more

5 Steps to Creating A Successful Marketing Strategy for Millennials (Infographic)

Word image of words related to the origin of business values.
Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

When it comes to generational differences, many people begin by discussing shared experiences that helped to shape people. For example, in the United States, the so-called ‘greatest generation’ lived through World War II. Among many other events, that helped shape their values and their outlook on life. Those who study population use those groupings to … Read more