The relationship between UX and CRO is a match made in heaven. You can’t talk about a great website without circling back to the link between user experience (UX) and conversion rate optimization (CRO). Although the two have many differences, they both come down to one goal — to help users accomplish what they need…
What is the SHF, and how do we recover from it and get on with our lives? Glad you asked! First, what is the SHF? What is the SHF? If you haven’t heard of the SHF, it is not surprising, because I just made it up! It stands for the ‘Shit Happens! Factor’ and it…
So you’ve finally created a website for your business. Congratulations! Now you need to let the world know that your website and your business exists, and the best way to do that is to do some SEO work on it. For many entrepreneurs who are only beginning to tap the Internet as a means to…
High rankings in search results and increased traffic are signs that a website is enjoying a certain amount of success. However, it must generate high conversion rates as well. A conversion, after all, is a primary end goal for anyone doing business online. When more people subscribe to your feed, sign up for a webinar…
You would think that with everything that’s happened in web design over the last couple of years, it would be some time before we see more innovations in the field that will make quite an impact. That, however, is the farthest thing from the truth. There have been many website design trends that started planting…
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