10 Tips For Choosing The Right SEO Company

10 Tips For Choosing The Right SEO Company

Having an abundance of knowledge on search engine optimization is not the only requirement needed to get your website to the top of search results. Even with a lot of effort and dedication, there is only so much you can do to optimize your website without the help of a professional SEO company. SEO is a time consuming and tedious activity that demands that a person have specific skills and experience in order to undertake successfully. SEO is also a continuous process that does not start today and end tomorrow. An SEO campaign needs to be implemented over several months or even years in order for your website to obtain and maintain a good ranking.

What is Dark Traffic And Why Should You Care?

What is Dark Traffic And Why Should You Care?

Dark Traffic — What is it?

You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.

Unfortunately, that’s not the case. There is such a thing as dark traffic.

By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.



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