small business

Do The Colours On a Website Matter? [INFOGRAPHIC]

Do the colours on a website matter? Colours do make everything vibrant and pretty. But as far as marketers are concerned, colours serve another purpose: to attract the attention of people and make them respond a certain way to what they see and then act on it. At least that’s the principle behind colour psychology, which people in the web design, marketing and advertising industries have been using to the fullest since time immemorial.

How Safe is Your Business Data, Really? [Infographic]

As a small business, you probably take some measures to protect your data from cybercriminals. Let’s face it, there are a lot more important things to worry about, right? After all, you’re not one of the Googles of the world, so you don’t have much that would interest a hacker, right? WRONG! Your business might …

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How Successful Businesses Use Instagram Stories To Grow Their Reach (Infographic)

In the battle for social media platform popularity, Instagram comes second only to Facebook; it recently hit 1 billion active monthly users in 2018. This rise in the number of users can be attributed to Instagram’s adoption of Instagram Stories. Three years down the line, this feature has amassed a whopping 400 million daily active …

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Word image of words related to the origin of business values.

5 Steps to Creating A Successful Marketing Strategy for Millennials (Infographic)

When it comes to generational differences, many people begin by discussing shared experiences that helped to shape people. For example, in the United States, the so-called ‘greatest generation’ lived through World War II. Among many other events, that helped shape their values and their outlook on life. Those who study population use those groupings to …

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