small business

Top Web Design Practices For Conversion Rate Optimization

It feels great to see all your optimization efforts bear fruit. Your hard work is finally paying off, with your website right there on Page 1 of the search engine results pages or SERPs. More often than not, a high ranking means better chances of getting clicked by users, and if the steadily increasing traffic …

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The Advantages of Influencer Marketing [Infographic]

The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges …

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Do The Colours On a Website Matter? [INFOGRAPHIC]

Do the colours on a website matter? Colours do make everything vibrant and pretty. But as far as marketers are concerned, colours serve another purpose: to attract the attention of people and make them respond a certain way to what they see and then act on it. At least that’s the principle behind colour psychology, which people in the web design, marketing and advertising industries have been using to the fullest since time immemorial.

How Safe is Your Business Data, Really? [Infographic]

As a small business, you probably take some measures to protect your data from cybercriminals. Let’s face it, there are a lot more important things to worry about, right? After all, you’re not one of the Googles of the world, so you don’t have much that would interest a hacker, right? WRONG! Your business might …

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