It is no coincidence that the statistics of failed new businesses in Australia mirrors those in America and the UK. Around 80% of all new businesses fail in the first year, and close to 90% in the first five years. We want to help turn those statistics on their head by giving you our 7 steps to a successful new business.
Dark Traffic — What is it?
You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.
Unfortunately, that’s not the case. There is such a thing as dark traffic.
By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.