An introduction to Facebook marketing for businesses. The purpose of e-commerce marketing is to increase interest in your website and ultimately to grow your revenue from products and services sold. Your marketing efforts need to tickle the curiosity of internet users and to provoke them to register or make a purchase via your website.
Facebook has appeared as a powerful ally to everyone involved in e-commerce marketing – that tends to happen when your platform boasts over 2 billion active users. The social media portal offers numerous opportunities for increasing traffic and advertising your website’s main products and services.
The entire restaurant industry has been radically shaken by smartphones over the last decade, and particularly in the last 5 years.
Dark Traffic — What is it?
You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.
Unfortunately, that’s not the case. There is such a thing as dark traffic.
By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.