The entire restaurant industry has been radically shaken by smartphones over the last decade, and particularly in the last 5 years.
Dark Traffic — What is it?
You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.
Unfortunately, that’s not the case. There is such a thing as dark traffic.
By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.
With each day that passes, more and more ecommerce shops are being opened up on various major platforms, which is why more and more digital marketing is aimed at such stores. Today, we will be looking at 4 essential rules of digital marketing for ecommerce shops and how they can help you promote your own online shop.