What is Dark Traffic And Why Should You Care?

What is Dark Traffic And Why Should You Care?

Dark Traffic — What is it?

You would think with all the tracking and recording that happens as part of our social media activity, simply plugging into the reports and the known data would tell you everything you need to know about who is using your sites and what they’re doing.

Unfortunately, that’s not the case. There is such a thing as dark traffic.

By definition, dark traffic comes from multiple sources and can’t be attributable. It may be a URL that you’re sharing on social media or email, too. It’s a click that a business can’t get to the root of, which means that figuring out various campaigns and their success (or failure) is often trickier than marketers would like.

The Origin of Business Values

The Origin of Business Values

The Origin of Business Values. There are different ways to look at the world of business, just as there are different ways to look at everything in life. When it comes to business, your perception depends on your outlook. You can view business as a rough and tumble bar fight where victory depends on quick wits and quick fists coupled with a taste for blood.



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