The Advantages of Influencer Marketing [Infographic]

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges … Read more

An Introduction to AWS (infographic)

Karthik Reddy, Community Manager, is the author of India’s Number 1 travel blog. Boasting an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others.

A passionate traveler and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.

If you look up Amazon Web Services, you might find a definition along the lines of: “AWS is a cloud computing platform that helps businesses scale and grows.” If you’ve never looked into cloud computing, this probably doesn’t make much sense. We’ll explain it in plain English. Think of cloud computing as renting office space. … Read more

Social Media Marketing Monday 130603

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

Welcome to this week’s Social Media Monday. First up for those that like their information in graphic form is this infographic from MediaBistro on social media marketing statistics 17 Incredible Social Media Marketing Statistics [INFOGRAPHIC … One of my takeaways was this: “social media lead conversion rates are 13 percent higher than the average lead conversion rate?” and that social … Read more