Welcome to this week’s Social Media Monday. First up for those that like their information in graphic form is this infographic from MediaBistro on social media marketing statistics
One of my takeaways was this: “social media lead conversion rates are 13 percent higher than the average lead conversion rate?”
and that social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, etc.
Then Social Media Examiner posted their A-Z of content marketing:
The search engines love fresh, relevant content, so this article is a great read if you are looking for ways to produce fresh content consistently.
Finally, a great article from Moz explaining exactly how to go about social media marketing, including a brilliant infographic
When we get into the truth of how much time and effort goes into the actual work of raising a client’s web visibility–that it’s an ongoing process that will require them to generate content and build relationships–we often see …
My takeaway was this:
“We always start out by explaining that our organic web marketing process includes three stages:
- Stage One
SEO & Local Search (research & implementation)
- Stage Two
Link Building & Social Media Strategies (research & development)
- Stage Three
Ongoing Implementation & Measurement (which never, ever ends)”
and that sums up online marketing in a nutshell! Research, development, implementation and measurement.
Until next week, enjoy! And don’t forget to leave a comment below if you find this information helpful.