Social Media Marketing Monday 130527
Welcome to this week’s Social Media Monday. First up we have an article from Simply Today about proven social media marketing tips.
http://www.simplytoday.com/2013/05/proven-social-media-marketing-tips-that-get-results/
My takeaway?
“If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Post links or stories from outside providers that are related to your niche or industry. You can get people engaged by running contests, ask questions or post new pictures.”
Next we have an interesting article from BizEez explaining how to build a simple social media marketing strategy, something that a lot of people have problems with.
http://bizeez.com/how-to-build-a-simple-social-media-marketing-strategy/
My takeaway:
“Setting achievable goals for your social media marketing efforts is essential to ensure you’re not wasting time, money and resources. Don’t you agree? Yet so many businesses still do not have a plan in place to help them with their online marketing.”
Next we have an article from LifeHacker explaining some of the new apps ion Google Drive, previously known as Google Docs.
http://lifehacker.com/8-extensions-that-make-google-drive-better-than-dropbox-498740515
Our favourites are WeVideo for quickly editing web videos, and PicMonkey for quickly editing white balance etc in photos, similar to Pixlr. HelloFax might be another one that would come in handy for small businesses who don’t have a dedicated fax machine any more (remember the good old days of thermal paper for faxes, which self-destructed in a few weeks?).
A bloke that we respect, even though he is a Kiwi, is Aiden Booth, and he has just published a guide to setting up a YouTube Channel, complete with videos. Having a YouTube Channel is a must for all small businesses to help promote their business, a photographer could have videos explaining all the technical jargon, a coffee shop0 could have videos explaining the differences between cappucinos and mochacinos, a hairdressing salon could have videos showing the latest trends and how to do them yourself, you get the idea. Check out Aiden’s post at:
http://aidanbooth.com/youtube-marketing-blueprint/
Why should you bother with YouTube? Check out these impressive stats:
* More than 1 billion unique users visit YouTube each month
* Over 4 billion hours of video are watched each month on YouTube
* 72 hours of video are uploaded to YouTube every minute
* 70% of YouTube traffic comes from outside the US
* YouTube is localized in 53 countries and across 61 languages
* Millions of subscriptions happen each day.
* Even back in 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth.
Can you afford to ignore that many people for your business?
Enjoy your week!
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