Terry Chadban

Been marketing online since 1985 and still learning every day! Love travelling, seeing new places, trying new food and meeting new people.

12 Daily Habits For A Better You (And A Better Business)

Welcome to the New Year, 2021! Let’s hope that this year will be a quieter one than 2020, where here on the East Coast of Australia, we had record bush-fires, record storms and record floods even before COVID-19 reared its ugly head! Every year around now, people get excited and make New Year’s Resolutions, and …

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The Advantages of Influencer Marketing [Infographic]

The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges …

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Do The Colours On a Website Matter? [INFOGRAPHIC]

Do the colours on a website matter? Colours do make everything vibrant and pretty. But as far as marketers are concerned, colours serve another purpose: to attract the attention of people and make them respond a certain way to what they see and then act on it. At least that’s the principle behind colour psychology, which people in the web design, marketing and advertising industries have been using to the fullest since time immemorial.