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Social Media Marketing Monday — 20130902

Welcome to this week’s Social Media Marketing Monday. First off today, we have an article from Kristi Hines of Social Media Examiner on five different ways to use video in your social media marketing. As you probably already know, video is the future of the internet, and it is no surprise that YouTube is now the second biggest search engine on the planet, ahead of both Yahoo and Bing. That is why Google bought YouTube recently. So you need to be using videos as a part of your overall social media strategy.

Vancouver Film School Summer Intensives 20105 Ways to Use Video to Improve Your Social Media Marketing 

http://www.socialmediaexaminer.comMon, 26 Aug 2013 10:00:47 GMT

Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.

One method that Kristi mentions that you may not know about is Vine, which is definitely worth checking out.

Another resource from Social Media Examiner is this podcast where the boss, Michael Stelzner, interviews Ian Cleary about the social media tools that he uses in his business and why.

 Home podcasting studio

Social Media Tools, How to Simplify Your Social Media Marketing 

http://www.socialmediaexaminer.comFri, 09 Aug 2013 10:00:36 GMT

Social Media Marketing Podcast 53, in this episode Ian Cleary talks about the social media tools he uses to run his business and shares why.

One tool new to us was LikeAlyzer, which lets you analyze your Facebook success. There are a number of other tools which may be new to you, so again, well worth checking out the podcast.

Finally today, an article that resounds with our motto of K.I.S.S. (Keep It Short, Simple), an article from Social media Explorer which says that only two things really matter in social media marketing:

The Only 2 Things that Matter in Social Media Marketing

http://www.socialmediaexplorer.comWed, 21 Aug 2013 10:00:25 GMT

Don’t listen to social media gurus and forget the buzzwords. Here are the only 2 things you need to get started on a winning social media strategy: Are people talking about you AND did it leading to your desired outcome?

Free Train Station Girls Talking on Cell Phones Creative Commons

And the two things that really matter?

” People in the business of social (media marketing) tend to make things complex when at the end of the day, it really comes down to two things that matter:

1. Are people talking about you? (“you” can be a person, a brand, a product, etc.)

2. Are those conversations leading to your desired outcome? (sales, traffic, page views or whatever your desired outcome is)”.

That’s it for another Social Media Marketing Monday. Until next week, enjoy your week!

Terry Chadban

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