Welcome to this week’s Social Media Monday. First up this week we have a great article by Chris Brogan about the history of social media marketing, starting from the ‘Old Days’ (2009!), and explaining what works now.

 

The Bare Truth About Social Media Marketing – Chris Brogan

 

http://www.chrisbrogan.comTue, 25 Jun 2013 13:22:16 GMT

 

Here’s the truth about social media marketing as I see it right now: there are three camps people sit in with it all. 1.) Love it, but not exactly making it work for their business. 2.) Are doing it, but grudgingly and without much hope 

 

Our takaway?

 

1.) Social platforms are still a viable communications/marketing channel, but need to be better managed.

 

2.) Blended models have always been better. Throwing out the old ways is/was/will be silly.

 

3.) Companies who don’t actually care about interaction with their buyers can ignore this. We’re ignoring you, anyhow.

 

4.) If you’re going to pretend to use social, at least pretend to use it well.

 

 

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

 

We have mentioned this resource before, but just in case you missed it, Social Media Examiner released its latest annual Industry Report recently, and it is a must-read if you are at all interested in Social Media Marketing.

 

2013 Social Media Marketing Industry Report | Social Media Examiner

 

http://www.socialmediaexaminer.comTue, 21 May 2013 10:00:50 GMT

 

2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.

 

Finally this week, an article specifically for Business To Business marketers:

 

Top Performing B2B Marketers Target Buyers Using Social Media 

 

http://socialmediatoday.comThu, 27 Jun 2013 17:34:48 GMT

 

It seems B2B marketers are starting to warm up to the idea that a handful of deals sourced by social can make the time and effort involved in pulling social media into the mix well worth the effort. That’s because 

 

Our takaway was this little gem:

 

85% of Top Performers indicated social media is a top five channel for lead generation in a recent 2013 survey from Gleanster Research.

 

That’s it for this week, but keep and eye out later this week, time permitting, for a new series of articles on specific social media marketing platforms, and how best to use each one. Enjoy your week!

 

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Started marketing online in 1985 (NOT a misprint!) and still learning every day! Love travelling, visiting new and interesting places, meeting new and interesting people,

Self-confessed sports tragic, I love most sports (except soccer) and can sit and watch elite sportspeople for hours.



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