In the second decade of the 21st century there are more channels for promoting your brand or event than ever before. Yet, despite this, it is harder than ever. Why? Globalization and the development of technology has allowed more people, groups, companies, and entrepreneurs than ever before to enter the marketing game. The…
Summary “Beyond The EMyth” is the last in Michael E. Gerber’s best-selling EMyth trilogy, and the best. In my not so humble opinion, this book will quickly become the biggest selling business book of all time, so do yourself and your business a favour and buy it now! Harcover and Kindle Versions Beyond the E-Myth:…
Your credibility is everything. Internet marketing is built on the idea of credible campaigns where trust is developed, leading to conversions. If you can’t seem to entice leads, the problem might be in your brand’s credibility. You might not have any. It can be slim pickings when you are brand new. You have to begin…
Neil Patel from Quicksprout and Crazy Egg fame has always been one of our go-to guys when it comes to anything related to SEO or content marketing. Another is Brian Dean, Neil’s partner in Quicksprout. So I was a bit surprised recently when I got a message from Neil asking me if I could tell…
One of the main reasons that most small businesses fail is lack of focus on their core business values, their vision and their passion. Today I want to talk about your core business values, and why you need them. Why do I need core business values? The simple truth is that running a business is…
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