In the second decade of the 21st century there are more channels for promoting your brand or event than ever before. Yet, despite this, it is harder than ever. Why? Globalization and the development of technology has allowed more people, groups, companies, and entrepreneurs than ever before to enter the marketing game.
The keys are to market smart and to market innovatively. One way to do both is to leverage influencers. What’s new these days is that influencers might not be famous in the mainstream sense, but have huge niche appeal and millions of followers who they can influence.
Working smart, means knowing how to leverage them, approaching the right ones, and doing it in the right way. You want someone who fits your niche, has the same outlook, who likes your product, is a good match in terms of size, meets your budget, and to be someone you trust to do it their way. Not much, is it? To find out more, check out this piece on how to use influencer marketing for your event or brand.
Interpersonal skills comprise a wide range of capabilities that allow us to effectively communicate, cooperate, and work alongside others. Research has shown that many employers continue to leave interesting positions open because they feel that the applicants they meet do not display the communication and interpersonal skills required.
Imagine not being able to move a mouse, watch your favorite movie, or even focus on reading an article online. This is a glimpse of what web users with disabilities face every day. In today’s digital age, having a great web design is a must-have. According to Web AIM, 20% of the population lives with a disability. Yet, many websites are not accessible to those who need them the most. This eliminates millions of people from gaining access to the information they need. Studies from the CDC claim that one in five Americans have trouble hearing. Reports also show almost one in ten adults have difficulty with vision. That is almost 20% of the total market. By making websites and applications accessible to all users, this will increase the number of users, traffic, and customers to your site. Additionally, it will also provide financial benefits in the long term. Here are the top 5 benefits of making your business website accessible to everyone.
Diversity is a crucial part of any business, even the smallest of them out there, and according to numerous studies, it has proven to greatly benefit any type of business endeavour.
Imagine a world in which everyone is the same; everyone shares the same skin complexion, the same hair style and colour, and even the same skills, abilities, and personality. What kind of a place would that be? Or even worse, can you imagine working in a place like that?
Determining Whether Your New Business Idea Can Bloom
bloom photoDuring the early days of any new business, there is always some level of uncertainty about whether your business idea is one that can succeed and thrive. This is particularly true if you’re newly unemployed and your idea is your chance to start over. After all, roughly 95% of all startups fail in Australia, and so you need to make sure you dot your i’s and cross your t’s. Here are a few ways that you can help determine whether or not your business has the potential to succeed.