High rankings in search results and increased traffic are signs that a website is enjoying a certain amount of success. However, it must generate high conversion rates as well. A conversion, after all, is a primary end goal for anyone doing business online. When more people subscribe to your feed, sign up for a webinar…
You would think that with everything that’s happened in web design over the last couple of years, it would be some time before we see more innovations in the field that will make quite an impact. That, however, is the farthest thing from the truth. There have been many website design trends that started planting…
It feels great to see all your optimization efforts bear fruit. Your hard work is finally paying off, with your website right there on Page 1 of the search engine results pages or SERPs. More often than not, a high ranking means better chances of getting clicked by users, and if the steadily increasing traffic…
The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges…
Search Engine Optimization demystified. SEO has come a long way since its advent about two decades ago. As it stands today, SEO is an industry unto itself, providing jobs to hundreds of thousands — maybe even millions — of people the world over. Indeed, there is so much to be thankful for about SEO. With…
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