An introduction to Facebook marketing for businesses. The purpose of e-commerce marketing is to increase interest in your website and ultimately to grow your revenue from products and services sold. Your marketing efforts need to tickle the curiosity of internet users and to provoke them to register or make a purchase via your website.
Facebook has appeared as a powerful ally to everyone involved in e-commerce marketing – that tends to happen when your platform boasts over 2 billion active users. The social media portal offers numerous opportunities for increasing traffic and advertising your website’s main products and services.
One of our favourite marketing consultants is American Dov Gordon, because of his almost Aussie-like “tell it like it is” approach to marketing. Dov does not promote the newest ‘shiny new object’ like most other marketers, present company excluded of course, instead Dov promotes a down to earth workable approach to getting more and better clients for your business.
For the last five years Dov has been selling his 95 page manual “The Plenty of Clients manual”, subtitled ‘How to systematically and consistently attract first rate clients’ for $US97 (about $AUS125) and at that price it is one of the best value guides in the market. But Dov has agreed to give the manual away for free to our clients!
The entire restaurant industry has been radically shaken by smartphones over the last decade, and particularly in the last 5 years.