In an age where going online is the norm, businesses are scrambling to make a mark in the cut-throat world of digital marketing. What can they do to stand out? What will set them apart from thousands, if not millions, of competitors?
The answer lies in digital marketing campaigns. Digital marketing is constantly evolving, and if businesses want to stay on top, they must learn to swim with the tide and adapt their strategies to the changing times.
In its infographic published below, people from Serpwatch.io draw the eyes of businesses into the hottest digital marketing trends that can make or break their 2019. These trends, when implemented correctly, can grow more customers and increase revenue. Let’s take a look at some of them.
It is no secret that search engine optimization (SEO) is one of the most important techniques when it comes to digital marketing. But did you know that local SEO could be even more useful to small businesses?
When consumers look for products or services near their area, they will often include a location in the search. In fact, 72% of consumers who did a local search end up visiting a store within ten kilometres of their search. Around 50% of mobile users doing a local search visited a store within the day.
By optimizing your website to rank better for a local audience, you will acquire customers who live near your physical shop or office. Sure, your online presence is important, but targeting local market is just as vital.
In case you didn’t realize, video marketing is an important marketing strategy.
With careful planning and thorough research, your business could determine what works best for your products or services. It was discovered that almost 50% of internet users consult videos related to a product or service before they visit a store. What’s more, product videos can actually increase purchases by 144%.
Video marketing is in rapid progress, and the sooner you incorporate video content in your marketing strategy, the better. Remember that by 2021, videos will represent 82% of all internet traffic.
One of the most important aspects of marketing that can largely benefit from automation is lead management. Companies that automate their lead management have seen a 10% or more bump in revenue in 6-9 months. It is interesting to note that 79% of top-performing companies have been using marketing automation for three years or more.
Email marketing and lead generation can make the most of automation. Businesses will find it easier to streamline and measure their marketing strategy with good automation software.
These are only three trends that you should know and take advantage of. You can learn more in the infographic below, including practical tips that can boost your marketing campaigns.