One of our favourite marketing consultants is American Dov Gordon, because of his almost Aussie-like “tell it like it is” approach to marketing. Dov does not promote the newest ‘shiny new object’ like most other marketers, present company excluded of course, instead Dov promotes a down to earth workable approach to getting more and better clients for your business.
For the last five years Dov has been selling his 95 page manual “The Plenty of Clients manual”, subtitled ‘How to systematically and consistently attract first rate clients’ for $US97 (about $AUS125) and at that price it is one of the best value guides in the market. But Dov has agreed to give the manual away for free to our clients!
The entire restaurant industry has been radically shaken by smartphones over the last decade, and particularly in the last 5 years.
It is no coincidence that the statistics of failed new businesses in Australia mirrors those in America and the UK. Around 80% of all new businesses fail in the first year, and close to 90% in the first five years. We want to help turn those statistics on their head by giving you our 7 steps to a successful new business.