It seems we have no lack of real estate marketing strategies today. However, as a real estate specialist, you often don’t have time to test what works and what doesn’t. You’re interested in generating leads, turn them into paying clients and help people buy and sell their properties. When you have this path outlined for you, you have more time to grow your business. Here’s a collection of no-nonsense marketing strategies that are proven to get you more clients.
1. Adopt a Captivating Web Design
Since your website is the main hub for your real estate business, this is where your marketing strategy should start. This is where potential clients learn about you, what you do, and why should they choose you for buying or selling their real estate. Even if they haven’t met you in person, they come to trust you. But this doesn’t happen just like that.
Exceptional website design has to tell a story of who is a real estate agent and what they do in a way that allows people to connect to them. Bear in mind that converting a realtor’s website visitors to leads becomes much easier with effective web design.
2. Harness the Power of SEO
There’s no purpose in spending money in building up ads or running a social media campaign unless your website is optimized. Search engine optimization (SEO) is a collection of strategies that help your website become higher-ranked in Google’s search results. On-Page SEO deals with what you can do on your website to offer a great experience, such as improved UX, compelling content, speed, etc., while Off-Page SEO deals with social media and networking with other important sites that show you’re a big player in the industry.
3. Update Your Blog with Relevant Content
Publishing helpful and interesting content regularly doesn’t just improve the ranking of your site when people look for something like “real estate agent North Shore”, but gives people something to share on social media. However, apart from the textual info, you should also consider videos, ebooks, calculators, and infographics. For example, you can transform your textual content into awesome infographics and animated storyboards that help you tell your story in a way that is more visually captivating. According to a current bachelor’s degree in visual design, this field is the art of change and commitment, and offering your potential clients something attractive that will fuel their curiosity is certainly that.
4. Build a Database
As their business develops over time, real estate agents take a lot of pictures and often end up in chaos not being able to remember which picture belongs to which property. Use tools to get organised and build a database where you can categorise all the properties you have advertised in the previous period. During your meetings with clients, you can then easily narrow down the type of property they want by showing them neatly organised videos in your database and not waste precious time trying to find the right one.
5. Use Social Media Wisely
You should always use the platform you know well because you already understand how it works and how people use it. While all your potential clients may have a Facebook profile, they may spend more time on YouTube or Instagram. Choose up to a maximum of three platforms so you don’t spread yourself too thin. To actively engage your followers and prompt them to like and share your posts, you need to post popular content, share emotional visuals, post quizzes and polls, comment back when people start conversations but also share your latest listings.
While social media are great for reaching out to people and staying present, to transform a fan into a client, you need a more personal approach. Without a clear path of “conversion”, it’s hard to justify the investment you made in social media strategies – generating clients is the only measurable way of showing that your campaigns deliver results.
Consider this lead generation funnel: a visitor likes and reads your post, goes to your landing page, you offer them something in exchange for an email and basic info, you “water” the lead through email marketing, and the visitor gets back to you as a client.
6. Send Email Newsletters
Email newsletters are a non-imposing, but effective way of keeping your leads informed about the latest market news and events. On a regular basis, share local events, like venue openings, festivals, sporting and music events, tips for property buying or selling, new listings in the area, current FHA credit score requirements, as well as links to your blogs or YouTube videos.
7. Encourage Client Reviews
In any field of business, devising a long-term digital marketing strategy should top the priorities list. Whatever you create in the digital world is also your real-world calling card so make sure you keep it updated and fresh. You want reviews coming in from all places – not just Facebook and Google – because more and more consumers are skipping the agent and searching for information on their own. What your goal should be is to have your name pop off the screen and stand out from the rest.
8. Offer Virtual Tours
In a cutting-edge digital marketing strategy, virtual tours offer incredibly valuable content. They share video content but they also give the chance to each client to get their own idea and feel of their potential next home. Statistically, this generates revenue almost 50% faster than non-video marketing strategy.
Purchasing is more often quite challenging than not, but as a real estate agent, your job is to smooth out any bumps on this journey and make it as pleasurable as possible for the clients. To ensure your success, include real home footage into your videos rather than digital illustrations, make the tour interactive and suitable for all kinds of platforms (desktop and mobile), and make the tour 3D and user-friendly.
9. Host a Webinar
Modern technology has made online workshops and webinars very accessible to large audiences and this is something you should use in your marketing strategy to stay relevant. There are now many different kinds of digital webinar tools that are easy to use and can help you organise a very creative and user-friendly webinar.
In real estate, digital marketing relies heavily on generating inbound leads, so it’s crucial for your business and a successful marketing campaign to share your expertise and get your name known.
10. Consider Search Engine Advertising
Search engine advertising allows you to target potential real estate clients with pinpoint accuracy. People who are actively engaged in search engines at any given moment show high intent for action. They are virtually ready to try something different.
So, if someone is searching for open houses, for example, you’ll want your business to appear in those searches. It is true to say this type of online promotion is not cheap, but search engine advertising is a scary fast and effective way to “hit” the potential clients at the precisely right time, offering you clear control of advertisement measures with easily calculable success.
Your real estate marketing strategy shouldn’t only be personalized but also unique to properly represent your brand. In today’s marketplace, developing and investing in your marketing skills has become as important as any other aspect of your real estate business. With these effective digital marketing tips, you can be sure you will stand out from your competition and easily overcome whatever challenges may lay ahead.