What is the SHF, and how do we recover from it and get on with our lives? Glad you asked! First, what is the SHF? What is the SHF? If you haven’t heard of the SHF, it is not surprising, because I just made it up! It stands for the ‘Shit Happens! Factor’ and it…
The consumer demand for transparency and authenticity has paved the way for influencer marketing to grow as an industry. And every year, brands and marketers are allocating more budget for it. With nearly 50% of consumers relying on influencers’ product reviews before buying an item, this marketing strategy is undeniably effective. In spite of challenges…
![Do The Colours On a Website Matter? [INFOGRAPHIC]](https://portmacquarieonlinemarketing.com/wp-content/uploads/2013/08/the_colorful_library_of_an_interaction_designer_juhan_sonin__201004237d05887p1__sml.jpg)
Do the colours on a website matter? Colours do make everything vibrant and pretty. But as far as marketers are concerned, colours serve another purpose: to attract the attention of people and make them respond a certain way to what they see and then act on it. At least that’s the principle behind colour psychology, which people in the web design, marketing and advertising industries have been using to the fullest since time immemorial.
Social Media is a potent tool to share and communicate your ideas to the world. A large portion of the population is active on various social media platforms such as LinkedIn, Facebook, Twitter, Whatapp, Instagram, and YouTube. We spend most of our time on social media simply browsing or connecting with our friends & family….
In the battle for social media platform popularity, Instagram comes second only to Facebook; it recently hit 1 billion active monthly users in 2018. This rise in the number of users can be attributed to Instagram’s adoption of Instagram Stories. Three years down the line, this feature has amassed a whopping 400 million daily active…
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