When it comes to generational differences, many people begin by discussing shared experiences that helped to shape people. For example, in the United States, the so-called ‘greatest generation’ lived through World War II. Among many other events, that helped shape their values and their outlook on life. Those who study population use those groupings to…
Study reveals key findings in how marketers will shift marketing dollars over the next 2 years. We just came across this brand new study, where the authors interviewed 300 marketers who revealed their plans for digital marketing in the next two years, and the results that relate to small businesses in particular are amazing. According…
We recently had the honour of being approached by the editor of the prestigious website Creative Living History to see if Terry Chadban would consider being interviewed for their website, and upcoming physical book. The series of interviews, and the book which will be published next year, are all about the people who make up Australian business. Naturally he was happy to oblige and help out such a great cause.
In this article, we’re going to look at 7 key concepts involving these topics that you need to understand and configure your approach to suit. We’ll also cover some suggestions of relevant tools and actions to consider. By the end, you should have some solid ideas of how you can improve your lead generation process and bolster your efficiency.
Internet usage is at an all-time high and it does not feel like it is going to slow down at any point in the near future. There are now over 4 billion Internet users worldwide and 3.2 billion social media users. When you think of the estimated population of the world (around 7.5 billion) that is a large percentage of people actively using the Internet – over half of the whole world’s population.
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