One of our favourite marketing consultants is American Dov Gordon, because of his almost Aussie-like “tell it like it is” approach to marketing. Dov does not promote the newest ‘shiny new object’ like most other marketers, present company excluded of course, instead Dov promotes a down to earth workable approach to getting more and better clients for your business.
For the last five years Dov has been selling his 95 page manual “The Plenty of Clients manual”, subtitled ‘How to systematically and consistently attract first rate clients’ for $US97 (about $AUS125) and at that price it is one of the best value guides in the market. But Dov has agreed to give the manual away for free to our clients!
With each day that passes, more and more ecommerce shops are being opened up on various major platforms, which is why more and more digital marketing is aimed at such stores. Today, we will be looking at 4 essential rules of digital marketing for ecommerce shops and how they can help you promote your own online shop.
Determining Whether Your New Business Idea Can Bloom
bloom photoDuring the early days of any new business, there is always some level of uncertainty about whether your business idea is one that can succeed and thrive. This is particularly true if you’re newly unemployed and your idea is your chance to start over. After all, roughly 95% of all startups fail in Australia, and so you need to make sure you dot your i’s and cross your t’s. Here are a few ways that you can help determine whether or not your business has the potential to succeed.