Social Media Marketing Monday – 20130715

Welcome to this week’s Social Media Marketing Monday. First cab off the rank today is a great infographic from Social Media Today for all you visual learners about the top benefits companies are seeing in using social media marketing for their businesses.

Benefits of Social Media Marketing | Social Media Today

http://socialmediatoday.comMon, 01 Jul 2013 14:06:44 GMT

 

Image via Flickr

 Our takeaways were these amazing stats:

  • 89% of respondents said that social media marketing has generated more business exposure
  • 64% saw lead generation increase by using social media 6 hours or less per day
  • 69% of marketers use social media to gather marketplace intelligence
  • 62% of marketers using social media for 2+ years reported a rise in search engine rankings
  • 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses

 

Next up we have a list from Business Insider of the top thirty most creative people in social media marketing. Use these people and their actions to gain inspiration for your own social media marketing.

RANKED: The 30 Most Creative People In Social Media Marketing

http://www.businessinsider.comTue, 02 Jul 2013 15:30:00 GMT

These are the 30 people who are responsible for the most creative campaigns on Facebook, Twitter, Instagram, and everything else social media.

Our takeaway was this quote: “Brands are finally beginning to understand that dedicating resources to reaching consumers on social media — be it Facebook, Twitter, Instagram, or another platform du jour — is not only beneficial, but necessary.

But companies need to do more than simply pay for a Sponsored Tweet or have a Facebook fan page. At this point it is only the truly creative and innovative campaigns that get noticed.”

 

Finally, another great article from Social Media Today, listing six simple but easily actionable tips to help your business with its social media marketing.

Best 6 Social Media Marketing Tips | Social Media Today

http://socialmediatoday.comMon, 08 Jul 2013 15:37:10 GMT

My favourite social media all-stars are the folk who manage to effortlessly engage in their own style, in their own time, and with a voice all of their own. For me, keeping it simple is all about retaining a unique voice online.

Our summary:

* Keep it simple

* Keep it real

* Keep it timely

* Keep it focused

* Keep it engaging

* Keep it integrated

 

The Six Gs of Social Media Marketing

Until next week, enjoy your week!

 

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