Email Marketing Concept

Social Media Marketing Monday – 20130729

Welcome to this week’s Social Media Marketing Monday. First off today, we have the big news that Google has taken it on itself to provide all Gmail users with tabs, or filters, in their Inbox. From now on, all of your Gmails will be filtered by Google, whether you want them to or not unless you take action to stop them. But what will it mean for all business owners who rely on email marketing to reach their customers? Social Media Examiner did a podcast on this very topic which should be listened to by anyone interested in using email marketing in their business, which should be everybody!

Gmail Changes, How Marketers Should Respond | Social Media 

http://www.socialmediaexaminer.comSat, 27 Jul 2013 10:00:01 GMT

Gmail tabs: What you need to know about these new Gmail tabs, what it means for your business and discover a few ideas on what you can do now.


Our takeaway was this:

“Gmail is auto-filtering all emails for all users.

This means your marketing newsletters and emails will get stuck in a slightly hidden folder, no matter what you do. In that very same folder, Gmail is posting unsolicited ads that look like emails.

The bottom line with regards to these new Gmail tabs is that you will likely see a drop in your email marketing effectiveness unless you take action.”

 Next up today we have a great infographic explaining why you need to be using visual content (photos, images, video and even infographics!) in your social media marketing:

Our takeaway:

“90 percent of information transmitted to the brain is visual, and we process images 60,000 times faster than plain text?

For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI.”

Finally today we have for you another article from Social Media Examiner with no less than seventeen ways you can use Facebook’s new Graph Search function. It is a must-read for anyone using Facebook as a part of their social media marketing strategy, and that should be all of us.

17 Ways Marketers Can Leverage Facebook Graph Search | Social 

http://www.socialmediaexaminer.comMon, 22 Jul 2013 10:00:16 GMT

Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

 San Diego Comic-Con International 2012: Facebooking

Until next week, enjoy your week!

Terry Chadban

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