Social Media Marketing Monday — 20130916

Welcome to this week’s Social Media Marketing Monday. First off today we have an article from Social Media Examiner listing the favourite social media tools used by fourteen of the true social media marketing pros.


14 Social Media Tools Used by Marketing Pros | Social Media 

http://www.socialmediaexaminer.comWed, 04 Sep 2013 10:00:53 GMT

Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

Most of these will be familiar to you if you are a regular to these posts, but there are a few newer ones which were new to us too, well worth a read. One in particular which we will be checking out is Swayy

Another article from Social Media Examiner, this time three mobile tools you can use to improve your social media marketing. We have been stressing the growing importance of mobile tools for a couple of years now because of the ever growing use of mobile phones for accessing social media, and you need to be using the media that your customers are using, so using mobile tools like this just makes sense to reach your customers where they are.


3 Mobile Tools to Improve Your Social Media Marketing | Social 

http://www.socialmediaexaminer.comThu, 05 Sep 2013 10:00:30 GMT

Mobile marketing strategy: here ways to mobilize your social media marketing and increase leads, engagement and sales.

To us, the most important of the three is the last, measuring your ROI (Return On Investment), but here is the best reason that you should be using some mobile marketing tools:

“Did you know that people who search the Internet for food using their phone or tablet have nearly a 90% conversation rate? Or that 64% of searchers with smartphones convert within one hour of their mobile search activity?”

Finally today we have an article from The Guardian talking about how one of the consumer giants, Kimberly-Clark, use social media marketing. We can all learn something from the big guns in marketing!


Making connections: how Kimberly-Clark embraced social media 

http://www.theguardian.comWed, 04 Sep 2013 09:59:58 GMT

Consumer giant Kimberly-Clark recently decided to start taking a few risks with its marketing strategy, and social media has begun to pay attention.

Our takeaway?

“Today’s ability to connect directly with consumers online has changed the game for consumer giants like Kimberly-Clark, which owns global personal care brands including Andrex, Kleenex and Huggies. Every aspect of its marketing now has to be more connected and responsive than was even conceivable just a few years ago. This has opened up new opportunities to do things differently – even if it sometimes means taking a few risks – as with the controversial Andrex “Scrunch or Fold?” campaign.”

I hope that you enjoyed this edition of Social Media Marketing Monday. If you did, feel free to spread it around, or leave a comment below. Until next week, enjoy your week!

Terry Chadban

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